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Digital Marketing Specialist

Location: 

Shoreview, MN, US, 55126

TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions.  We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes. We hire curious, collaborative, and critical thinkers.  Explore TSI careers! 

Corporate Video https://www.youtube.com/watch?v=6jTodAmTitQ
 

JOB SUMMARY

Working with the Digital Marketing Manager, the Digital Marketing Specialist is responsible for the planning, design, optimization maintenance, measurement, and reporting of TSI’s websites, ecommerce, social media, and digital demand generation programs to increase brand awareness and preference, generate qualified leads, provide engaging customer experiences, improve customer service, and increase ecommerce. This position will help drive online marketing tactics, including User Experience enhancements, marketing automation and nurturing programs, email, SEO, PPC, Lead Generation, Conversion, ecommerce, Remarketing, Retargeting, and Data Analysis.

 

JOB RESPONSIBILITIES

 

Digital Presence

  • Continuously evaluate and analyze the user experience on TSI digital properties, providing recommendations for improvement, participate in core web team prioritization, and aid in the execution of those improvements. Monitor, measure, and continue to improve
  • Manage and enhance organic and paid search (SEO/SEM) performance for keyword projects and campaigns, global search optimization, contribute to social media accounts and paid advertising campaigns, as well as targeted web content development, and related initiatives
  • Analyze, provide recommendations, and implement SEM / PPC and search campaign strategies
  • Maintain current Google Ads and Analytics accounts

 

Lead generation/ecommerce

  • Aid in the development, delivery and monitoring of programs to grow prospects and drive sales leads through company digital channels, including corporate website, social media and online campaigns
  • Optimize content on websites to increase prospect and customer engagement, advance search performance, and lead gen activity
  • Coordinate with internal stakeholders to align digital marketing channels and initiatives to achieve corporate ecommerce goals

 

Social Media 

  • Lead corporate level social media efforts to promote key events and campaigns via established channels
  • Monitor social media channels for issues or problems; route internally as needed and coordinate responses
  • Recommend and implement additional or expanded social media programs that drive branding and revenue goals

 

Content Marketing

  • Create, develop, monitor and optimize campaign web landing pages 
  • Provide recommendations for new content or content delivery to the global Marketing Communications team
  • Support email marketing programs

 

BASIC QUALIFICATIONS

REQUIRED

  • Bachelor’s degree in Marketing or related field
  • 3-5 years of experience in B to B digital marketing
  • Proven experience with user experience, web strategy, content management, search engine optimization, email marketing, search engine marketing, and social media

 

KNOWLEDGE OF:

  • Advanced Knowledge of Google Ads and Google Analytics and email platforms
  • Content management experience with the ability to use content management systems
  • Demonstrated knowledge of SEO, PPC, social media and email marketing campaigns
  • Demonstrated ability to develop strategies to drive online traffic and grow customer engagement via digital channels
  • Familiarity with website CMS programs, SEO tools, Pardot or other marketing automation programs, social media community management and scheduling tools, experience writing blogposts, digital ads, and social posts are preferred skills.

 

EOE/M/W/Vet/Disability

#CB

 


TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions.  We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes.


Nearest Major Market: Minneapolis

Job Segment: Communications, Marketing Communications, Advertising, Marketing, Research