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Global Product Manager


Shoreview, MN, US, 55126

TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions.  We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes. We hire curious, collaborative, and critical thinkers.  Explore TSI careers! 

Corporate Video https://www.youtube.com/watch?v=6jTodAmTitQ


The Global Product Manager – Downstream Marketing is responsible for executing Annual Operating (AOP) actions, (Go-to-market) GTM strategy and execution, New Product platform extensions and working with Marcomm to drive right customer engagement and lead generation actions.  The position will interface with upstream product management organization to conduct Voice of Customer activities, handoff NPD from upstream to downstream marketing at appropriate time post launch, drive actions and metrics for product launches and develop set of actions to increase market share for existing portfolio of products/solutions.  You will lead AOP and GTM workstreams from strategy to execution. This individual contributor will provide cross-functional leadership to support the product line vision.




Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Drive AOP actions to meet/exceed plan. Lead team of product managers, application engineers and product specialists to drive AOP/GTM actions and engagement with upstream product management on daily basis.
  • Define, implement and maintain the overall product marketing strategy for assigned product lines (product, price, promotion, and channel).  Provide input into Product line Roadmaps creations.
  • Feed information regarding market drivers, technology developments, intellectual property landscape, regulatory drivers, and competitor posturing of assigned product line segments to upstream product management.  Recommend project priorities based on findings.
  • Develop business cases for identified opportunities (primarily platform extensions) including revenue potential, market risks and uncertainties, and collaborate with engineering and sales to develop ROI estimates for recommended product/service proposals.
  • Participate in cross-functional innovation teams to analyze markets and develop new product and service strategies.  Encourage free thinking and collaboration amongst team, but make sure that they remain focused on the business objective you have provided.
  • Evaluate adjacent and new market segments for assigned value stream(s). Develop market segment revenue potential.  Identify and propose market-based solutions offering growth potential.
  • Conduct and coordinate market research, competitive assessments, and Voice of Customer research. 
  • Partner with Business Development team to define strategic product/technology gaps.  Identify potential partners and acquisitions to fill identified gaps. 
  • Work closely with Product Development teams, providing customer needs (critical customer requirements) input.  Along with Program Manager and Systems Engineer, provide leadership to the Product Development team and collaborate on cost/benefit analysis and solution feature set.  Be an active team member, professionally completing assigned NPD process documentation.
  • Lead product launch plans and pricing models. Product Launch plans includes value propositions, messaging development, training needs, and sales collateral tools. Define, implement and maintain overall product marketing for assigned product lines, driving annual go-to-market initiatives designed to optimize growth and profitability of TSI’s products
  • Collaborate with Marketing Communication and Product Marketing Specialist team members, on the development of multi-media marketing programs to support lead generation and advance prospects to sales.  Contribute to training of sales, including direct sales and channel partners.
  • Manage a general collaboration portal that collects and analyzes key data for making product decisions.  Data will include lost sales analysis, product enhancement requests, market research data, customer complaints and satisfaction ratings, novel end user applications, unmet customer needs, and pertinent technology developments.
  • Assess existing business processes and identify opportunities to increase efficiencies.
  • Manage price review program for assigned products, including conducting benchmarking activities.  Recommend price levels.  Implement updated pricing.
  • Analyze financial performance of released products.  Make ROI-based decisions on continuation engineering activities and margin improvement opportunities.
  • Provide demand forecasts and market intelligence to Operations to optimize balance between customer service levels, working capital, and capacity utilization.
  • Travel as required by business to support activities such as customer and channel partner engagement, training, new product launches, and visiting potential business partners




  • Bachelor's degree in Marketing, Business or Engineering/Science
  • 5+ years of progressive Product Management experience



  • MBA
  • B2B experience is highly desireable
  • International Business, Instrumentation and/or Operational (Manufacturing, Technical Support, Engineering) experience



Position requires a minimum of 25% travel (international included)


Legal authorization to work in the United States without the need for sponsorship.  We require proof of eligibility to work in the United States. 

TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions.  We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes.

Nearest Major Market: Minneapolis

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