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Marketing Comm. Specialist

Location: 

Shoreview, MN, US, 55126

TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions.  We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes. We hire curious, collaborative, and critical thinkers.  Explore TSI careers!

 

JOB SUMMARY

The Marketing Communication Specialist will plan, create and implement marketing communications projects and activities related to the sales and promotion of company products in a consistent, efficient and cost-effective manner. As assigned, this role will have global planning and execution responsibilities, working closely with the Global Marketing Communications Manager and the assigned business. This position will take an active role in the budgeting, planning, scheduling, and tactical execution of marketing campaigns. 

 

JOB RESPONSIBILITIES

 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

  • Work in conjunction with product marketing and sales to plan, develop, coordinate, and monitor marketing campaigns for assigned value streams and product launches.
  • Evaluate existing advertisements, create new ads as needed, identify the most effective advertising opportunities and appropriately places ads to effectively promote TSI’s products and messages.
  • Work with Business Directors and Product Managers to determine spending budget by product line for advertising, trade shows, collateral materials, etc.  Develop and maintain the marketing budgets throughout the year.
  • Develop messaging and write press releases as part of a public relations campaign to gain consistent recognition and understanding in the market.
  • Plan and develop booth designs, layouts, graphics, and supporting materials as needed to produce, maintain, coordinate and support trade show exhibits.
  • Work with product marketing to develop positioning, messaging and write copy for marketing materials, including emails, newsletters, data sheets, brochures, application notes, etc.
  • Maintain the company website including search engine optimization, organic searches, sponsorships, and writing copy for the website.
  • Advise Graphic Designers on design and layout to meet TSI graphic standards and ensures consistency of messages and brand through all communications globally.

 

BASIC QUALIFICATIONS

REQUIRED

  • Bachelor’s degree in communications, journalism, public relations or marketing
  • Minimum of 6 months of experience up to 5 years in corporate marketing communications required

 

DESIRED

  • Experience working with complex, high tech products desired

 

KNOWLEDGE

  • Basic marketing communications principals and best practices.
  • Word processing, spreadsheet and presentation software such as Microsoft Word, Excel, PowerPoint.
  • Working knowledge of ERP system (SAP, JD Edwards, Oracle, or similar).
  • General understanding of electronic communications media
  • Excellent writing, editing and communications skills
  • Strong Attention to detail
  • Excellent organizational skills and ability to manage varied and simultaneous projects
  • Results-oriented
  • Ability to work collaboratively and effectively with other teams within organization
  • Highly motivated self-starter who takes initiative with minimal supervision

 

Legal authorization to work in the United States without the need for sponsorship.  We require proof of eligibility to work in the United States.

EOE/M/W/Vet/Disability


TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions.  We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes.


Nearest Major Market: Minneapolis

Job Segment: ERP, Oracle, Database, SAP, Marketing, Technology