Loading...
Share this Job

Marketing Communication Specialist

Location: 

Shoreview, MN, US, 55126

Mission: TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions.  We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes. We hire curious, collaborative, and critical thinkers.  Explore TSI careers! 

 

JOB SUMMARY

The Marketing Communication Specialist II will plan, write content, create, and implement marketing communications projects and activities related to the sales and promotion of company products in a consistent, efficient and cost-effective manner.  Will take an active role in the budgeting, planning, scheduling, and executing of marketing campaigns.  May be required travel to tradeshows or other company events.

 

ESSENTIAL JOB FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

  1. Working with product management and sales team members to lead the planning, development, coordination, and monitoring marketing campaigns for assigned value streams.
  2. Partners with marketing management in securing input on sales/marketing strategies, programs, products and plans, and in providing ongoing leadership and support to ensure successful tactical implementation of business plans.
  3. Works with product marketing to develop messaging and write copy for marketing materials, including emails, newsletters, data sheets, brochures, application notes, etc.
  4. Ensure effectiveness of communications by leading in the creation of messaging, setting objectives and tactical plans, regularly measuring results and developing new ways to broaden the reach of messaging strategies.
  5. Utilizes marketing automation tools to further the marketing efforts via nurturing programs, email distribution, and targeted messaging.
  6. Interfaces with product marketing to smoothly transition products from development phase to launch phase. Partners with the Product Manager or Product Marketing Specialist in the development and execution of launch plans for new products.
  7. Remains informed about competitor product lines, pricing and positioning of market share and communicates trends.
  8. Collaborates with Graphic Design Team on literature design layout to meet TSI graphic standards.
  9. Ensures consistency of messages and brand through all communications globally.
  10. Works with Marketing Managers to determine spending budget by product line for advertising, trade shows, collateral materials, etc.  Develop and maintain the marketing budgets throughout the year.
  11. Writes press releases as part of a public relations campaign to gain consistent recognition and understanding in the market.
  12. Plans and develop booth focus, messaging, and supporting materials as needed to produce, maintain, coordinate and support trade show exhibits.
  13. Manages Web content to present TSI products and services in optimal manner for online traffic, per assigned value streams.
  14. Manages and tracks lead process for assigned value streams.
  15. Meets with Sales Representatives from Publications and other vendors to maintain strong relationships and to develop best pricing.
  16. Performs other tasks and special projects as requested.

 

QUALIFICATIONS

Required:

  • Bachelor's degree in Communications, journalism, or related field OR equivalent combination of education and experience.  
  • Minimum 5 years of experience in corporate marketing communications marketing technical products. 
  • Strong writing skills are required. 

Desired:

  • Experience working with complex, high tech products.

 

EOE/M/W/Vet/Disability


TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions.  We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes.


Nearest Major Market: Minneapolis

Job Segment: Communications, Marketing Communications, Advertising, Marketing, Research