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Sr. Global Product Manager


Shoreview, MN, US, 55126

TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions.  We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes. We hire curious, collaborative, and critical thinkers.  As the Sr. Global Product Manager, you will will support TSI's Test & Measurement/Indoor Air Quality Value Stream and our products designed to assess the indoor air quality and ventilation efficiency of commercial and residential buildings.  Measurements include air velocity, temperature, differential pressure, humidity, carbon dioxide and more.

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The Senior Global Product Manager – Downstream Marketing is responsible for executing Annual Operating Plan (AOP) actions, Go-To-Market (GTM) strategy and execution, New Product platform extensions and working with Marcomm to drive right customer engagement and lead generation actions.  The position will interface with upstream product management organization to conduct Voice of Customer activities, handoff NPD from upstream to downstream marketing at appropriate time post launch, drive actions and metrics for product launches and develop set of actions to increase market share for existing portfolio of products/solutions.  You will lead AOP and GTM workstreams from strategy to execution.


You will meet annually established financial and strategic objectives set by VP of Marketing.  You will work closely with the following internal TSI Departments; Product Development, Business Development, Upstream Marketing, Sales, and Marketing Communications in the definition and execution of planned initiatives designed to optimize growth and profitability of TSI’s Test & Measurement products. This position is responsible for managing AOP and GTM plans for entire product portfolio including hardware, software and services.


Product offering scope includes Hardware, Software and Services globally.



  1. Drive AOP actions to meet/exceed plan. Lead team of product managers, application engineers and product specialists to drive AOP/GTM actions and engagement with upstream product management on daily basis.
  2. Define, implement and maintain the overall product marketing strategy for assigned product lines (product, price, promotion, and channel).  Provide input into Product line Roadmaps creations.
  3. Feed information regarding market drivers, technology developments, intellectual property landscape, regulatory drivers, and competitor posturing of assigned product line segments to upstream product management.  Recommend project priorities based on findings.
  4. Develop business cases for identified opportunities (primarily platform extensions) including revenue potential, market risks and uncertainties, and collaborate with engineering and sales to develop ROI estimates for recommended product/service proposals.
  5. Participate in cross-functional innovation teams to analyze markets and develop new product and service strategies.  Encourage free thinking and collaboration amongst team, but make sure that they remain focused on the business objective you have provided.
  6. Evaluate adjacent and new market segments for assigned value stream(s). Develop market segment revenue potential.  Identify and propose market-based solutions offering growth potential.
  7. Conduct and coordinate market research, competitive assessments, and Voice of Customer research. 
  8. Partner with Business Development team to define strategic product/technology gaps.  Identify potential partners and acquisitions to fill identified gaps. 
  9. Work closely with Product Development teams, providing customer needs (critical customer requirements) input.  Along with Program Manager and Systems Engineer, provide leadership to the Product Development team and collaborate on cost/benefit analysis and solution feature set.  Be an active team member, professionally completing assigned NPD process documentation.
  10. Lead product launch plans and pricing models. Build strong cross functional relationships throughout the global organization to maximize influence without direct authority. 
  11. Collaborate with Marketing Communication and Product Marketing Specialist team members, on the development of multi-media marketing programs to support lead generation and advance prospects to sales.  Contribute to training of sales, including direct sales and channel partners.
  12. Manage a general collaboration portal that collects and analyzes key data for making product decisions.  Data will include lost sales analysis, product enhancement requests, market research data, customer complaints and satisfaction ratings, novel end user applications, unmet customer needs, and pertinent technology developments.
  13. Assess existing business processes and identify opportunities to increase efficiencies.
  14. Manage price review program for assigned products, including conducting benchmarking activities.  Recommend price levels.  Implement updated pricing.
  15. Analyze financial performance of released products.  Make ROI-based decisions on continuation engineering activities and margin improvement opportunities.
  16. Provide demand forecasts and market intelligence to Operations to optimize balance between customer service levels, working capital, and capacity utilization.
  17. Travel as required by business to support activities such as customer and channel partner engagement, training, new product launches, and visiting potential business partners


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



  • Bachelor’s degree in Engineering/Science, Business, or Marketing is required.
  • MBA is desired
  • Minimum of seven years of progressive product management experience required, exhibiting increased levels of responsibility in scope
  • 5-7 years of experience managing people, coaching, performance management and correction. Can operate as player and a coach.
  • B2B experience is highly desirable
  • International Business experience preferred.
  • Experience in instrumentation desired.
  • Operational experience (manufacturing, technical support, engineering) also desired.


Knowledge of:

  • Strategic Market Plans, including clearly defined Product Roadmap for the product line.
  • Test and Measurement portfolio (Energy, Comfort, IAQ, Occupational Health & Safety) experience is highly preferred.
  • Voice of Customer methodology, Strategic Marketing framework, Pricing tools and techniques.
  • P&L Management experience



25% average travel is expected. 




TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions.  We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes.

Nearest Major Market: Minneapolis

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